Marketing staff

Location: Elk Grove Village, IL (On-site)

A Japanese industrial equipment manufacturer located in the Chicago area is seeking a B2B Marketing Specialist to strengthen its marketing capabilities and increase inbound inquiries within the industrial machinery sector, with a strong focus on web-based channels and new customer acquisition.　

Key Responsibilities

• Develop and execute web-based marketing strategies to promote the company’s industrial equipment and components.
• Plan, create, and manage technical and promotional web content, including product pages, case studies, white papers, and blog posts.
• Collaborate closely with engineering and sales teams to develop compelling marketing materials that effectively communicate product value and technical advantages.
• Analyze website traffic and campaign performance using tools such as Google Analytics, Google Search Console, and marketing automation platforms; propose and implement data-driven improvements.
• Drive lead generation initiatives through LinkedIn, email newsletters, trade shows, and other digital and offline channels.
• Establish and track KPIs (e.g., number of inquiries, downloads, conversions) and prepare regular performance reports for management.

Qualifications

Required

• Minimum 2 years of experience in B2B marketing, preferably within industrial, manufacturing, or technical product sectors.
• Experience in web content creation and technical writing (English required; Japanese preferred).
• Basic knowledge of SEO principles and hands-on experience with Google Analytics.

Preferred

• Familiarity with motors, robotics, control equipment, or other industrial automation products.
• Experience with CMS platforms (e.g., WordPress) and/or marketing automation tools.
• Japanese language proficiency is a plus.