Reports to: Director of Marketing & Business Operations
About the Role
An innovative medical technology company advancing powered prosthetic knee solutions is seeking a Marketing Communications Specialist to support growth in the U.S. market. The mission is to enhance mobility and improve quality of life for individuals living with limb loss.
This role is ideal for a marketing professional who can translate strategy into execution, driving awareness, generating qualified leads, and strengthening engagement across digital and in-person channels.
Key Responsibilities
Develop and implement integrated digital marketing strategies
Drive lead generation and nurturing through website optimization, SEO/SEM, social media, email campaigns, webinars, and paid media
Monitor performance metrics and continuously improve campaign effectiveness
Create U.S.-focused marketing assets including brochures, case studies, white papers, videos, landing pages, and related materials
Translate complex medical technology into clear, compelling messaging
Plan and manage participation in industry exhibitions and conferences
Coordinate logistics and maximize return on event investment
Develop and manage patient ambassador and engagement programs
Increase brand awareness and trust within the amputee community
Conduct competitive and market research
Analyze marketing performance data and implement improvements
Partner with sales to support lead nurturing and sales enablement
Work effectively in a remote, cross-cultural environment
Qualifications
Required
3+ years of B2B marketing experience
Demonstrated experience executing multi-channel digital marketing strategies
Hands-on experience with social media, paid advertising, email marketing, and website management
Strong written and verbal communication skills
Ability to work independently and manage multiple priorities in a remote setting
Preferred
Experience creating marketing content (writing, video editing, design)