4. Industry and Company Analysis

① Why Industry Research Matters

  • Essential step before applying for jobs to understand market trends and company direction.
  • Provides context for evaluating whether an industry matches your skills, interests, and long-term goals.
  • Prevents mismatched applications and wasted effort.

② What to Research

  • Industry structure: size, growth potential, challenges.
  • Key players: major companies and competitors.
  • Trends: technological changes, regulations, labor market shifts.
  • Opportunities: areas of growth, roles in demand.
  • Risks: industry downturns, high turnover fields.

③ How to Conduct Research

  • Use online resources: industry associations, trade journals, government data.
  • Network: attend seminars, career fairs, professional groups.
  • Talk to insiders: alumni, colleagues, or mentors.
  • Organize findings to support resume customization and interview preparation.

Points Summary

CategoryKey Points
PurposeUnderstand industry fit, avoid mismatches
Research TargetsStructure, key players, trends, opportunities, risks
MethodsOnline resources, networking, insider input
ApplicationTailor resumes, prepare for interviews

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