U.S. Market Entry Support

Ensuring Your Success in the U.S.

Pasona’s U.S. Market Entry Support Services

Driving U.S. Business Growth Through People and Systems

Launching your first U.S. presence involves critical, complex challenges: expatriate logistics, securing local talent,
and establishing management structures from the ground up.

Pasona delivers a holistic, tailored market entry solution.
Our professionals partner with you from initial planning through full operational launch,
turning market entry complexity into a sustainable competitive advantage.
We seamlessly integrate essential functions—recruitment, back-office administration, expatriate preparation,
and interpretation—to ensure a smooth and successful transition.

Solutions

For every business challenge you face in entering the U.S. market, Pasona provides strategic solutions.

Research / Incorporation

Strategic Business Infrastructure & Back-Office Design

We design and implement comprehensive back-office operations that align with your business plan, leveraging our outsourcing and staffing solutions to maximize efficiency.

Expatriate Preparation

Expatriate Policy Design & Comprehensive Support

We provide end-to-end guidance, including the development of clear assignment policies, essential pre-departure orientation sessions, and a robust platform for settlement support for both assignees and their families.

Local Talent Acquisition

Strategic Recruitment & Retention Solutions

Develop and execute your full hiring strategy, ensuring legally compliant documentation is in place, and utilizing robust onboarding and performance evaluation systems to secure long-term employee retention.

Business Launch & Exansion

Organizational Development & Change Managaement

We establish strategic HR policies and systems to ensure operational excellence, develop next-generation leadership pipelines, and provide expert support for organizational restructuring during M&A and expansion.

Customer Stories

Events

Join Pasona’s free seminars for global hiring insights. Missed one? Watch past sessions on demand.

FAQ

About our U.S. Market Entry Support Service

A. Yes. We have a Japan-based support desk to assist you in local time.

A. Absolutely. Thorough research and preparation are crucial for a successful expansion into the U.S. market. We provide valuable insights for companies exploring the U.S., so please feel free to reach out anytime.

A. It really depends on your business type, size, structure, and staffing needs. While setting up the incorporation can be quick, becoming fully operational often takes about a year. We always suggest building in some extra time, as things don’t always go exactly as planned.

A. The most common visas are E-1/E-2 and L-1A/L-1B, but the best option varies depending on the business and the employee’s role. Typically, it takes around six months from setting up your U.S. entity until you can apply, and then another six months from the visa application to the actual assignment.

A. We can’t handle sales or contractor introductions directly. However, we can introduce you to partner companies that provide Employer of Record (EOR) services, including support in Japanese.

A. Yes. We assist with HR strategies, systems, and labor management to ensure a smooth post-merger integration. We’ll provide proposals tailored specifically to your needs.

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